Profound knowledge, knowledge that is under our noses, pops up all around us. Dr Deming gave us a System of Profound Knowledge (SoPK) that has the potential to continually generate profound knowledge. It is called profound because of the reaction we have when it is uncovered and the impact it can have on our activities. It can appear by chance, intuition or a SoPK.
The article below appeared in the Sunday, January 9, 2011, Detroit Free Press entitled "Nonprofit group saves 150 homes from tax auction block with $194,000." With all the millions spent very ineffectively trying to prevent folks from losing their homes, a small organization armed with Profound Knowledge very effectively and efficiently saves scores of homes from foreclosure. Good job, United Housing Coalition!
http://www.freep.com/article/20110109/NEWS06/101090510/1319/Coalition-saves-150-homes-from-tax-auction-block-with-194000
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